Sorry, Sally. Normally, I'm the first to profess my homo-love for you. You're, like, the ultimate movie Mom... And you told me I had beautiful eyes when I was in the hair and make-up trailer of Brothers & Sisters. But enough corneal complimentary dropping here...
Um, you've really got to get someone new in that Boniva marketing department! "Who can remember to take one pill a week? That's just too difficult! With Boniva, you only need one pill a month!"
I'm sorry but... Who thinks it's too difficult to remember to take one pill a week?! Remember, your target demographic remembers to take their under-the-counter Oxycontin every hour on the hour! They remember to pay their QVC flex-play every 30 days! They remember to pray to the baby Jesus before each meal, tune into NASCAR every Sunday and hit up every monthly Kohl's superstore-wide clearance sale.
They remember, Sally. They remember all to well...
WeLCuM 2...
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